The Science of Attention
Use psychology and technology to captivate your audience
Captivate your audience with content and messaging that uses research-backed methods to grab and keep their attention.
In today's crowded digital world, creating content isn't enough. To stand out, you need to understand how attention really works—right inside your audience's brain.
I'm Mark Egan, a former BBC journalist turned content strategist, trainer, and speaker.
I help brands, broadcasters, marketers, and creators harness cutting-edge insights from psychology, neuroscience, and AI to capture and sustain audience attention.
Imagine knowing exactly how to:
✅ Use proven psychological triggers to instantly grab your audience's attention.
✅ Apply neuroscience insights to keep viewers engaged and eager for more.
✅ Leverage AI tools to personalize content at scale, turning casual viewers into loyal fans.
This isn't guesswork—it's attention engineering backed by science and data.
I am a former- BBC journalist. In the past decade I have travelled the world working with major broadcasters, brands and even delivered workshops for META (Facebook and Instagram).
Now I mix audience psychology with new technology like AI to help you captivate your audience.
I deliver presentations and workshops globally and virtually
Need a speaker for your next event? I can even deliver it from my home video studio.
I blend human psychology and innovative technology
COURSES,
LIVESTREAMS,
PRESENTATIONS
Future-Proof Your Content
In a rapidly evolving digital world, standing out requires more than just skill—it demands foresight. I help you pinpoint upcoming shifts in media, prepare you to adapt, and empower you to lead the way in content creation.
Areas of Focus
Do any of these statements sound familiar?
"I am not sure how to work with AI"
"How do I connect with my audience?"
"We struggle to capture attention"
Hi, I'm Mark Egan. So how can I help you?
I deliver virtual presentations and workshops for clients around the world in-person and on Zoom. Make sure you and your teams are ready for what's coming.
Debbie Milne, Consultant
"This has made a monumental difference to my confidence levels and ease with which I engage with others during a webinar, presentation, or online meeting. "
Sarah Janes, Entrepreneur
"Mark's training programme is fun, engaging and really boosts your confidence. If you need to use video to promote your business, this course is a no-brainer "
Paul McIntyre, Online Educator
"I wanted to make sure I come across as professional and credible on virtual presentations and coaching sessions. Now I understand the neuroscience, the psychology and the algorithms needed to capture my audience'"
You need research-backed approaches based in neuroscience and data. Don't get left behind.
Have a question or need help? Drop me a line